We’re Steve and Eric Turner, entrepreneurs who know what it takes to scale because we’ve done it ourselves. After growing and selling our own company to a Fortune 100, we founded The OODA Group to help service businesses grow with clarity, speed, and less guesswork.
Our name comes from the OODA Loop, a decision-making framework born in the military and proven in business. It’s the foundation of every engagement and has helped our clients generate over $250M in new revenue.
Co-Founder | Marketing Muscle | Loud Laugh | Big Swing
Eric is energy in motion. A former professional poker player with over $1 million in winnings, he built his career reading people, betting smart, and turning chaos into opportunity.
He co-founded a company that grew to $35 million in under four years, then led marketing across startups and growth-stage firms as CEO, CRO, and CMO. His favorite project? Rebuilding the marketing engine of a personal injury firm with Steven, which sparked the creation of The OODA Group.
Eric moves fast, thinks faster, and always brings fresh ideas. He questions everything, challenges the model, and keeps the short game sharp. Just do not ask about his driver.
Co-Founder | Leadership & Growth Architect | Golf Enthusiast​
Steve is a man of few words, but when he speaks, people listen. A retired Lieutenant Colonel, Army Ranger, and helicopter pilot, he brings a calm clarity most people only pretend to have. He is not here to play games—unless it is golf.
He has led as CEO, COO, and founder, bringing focus and discipline to both strategy and execution. As interim COO of a personal injury firm in Austin, he and Eric helped double their intake and docket in just over a year.
At OODA Group, Steve spots the patterns others miss and builds the systems that make scale possible. He stays quiet, stays focused, and lives for a great strategy—or a clean 3-wood down the fairway.
Our clients trust us because we have been in their seat—founders, entrepreneurs, and decision-makers who know what it takes to scale. Ready to grow? Let’s talk.