Most roofing marketing is a race to the bottom. We use the OODA framework to help you own the search results, dominate your service area, and stop door-knocking like it’s 1995. We build systems that drive $1M+ outcomes while the other guys are still waiting for it to rain.
Let’s be honest. The roofing industry is flooded with "marketing experts" who are really just middle-men buying cheap traffic and reselling it to you at a 400% markup. They don't care if you close the job. They only care about the "lead" count.
At OODA Group, we find that approach lazy and expensive. You don't need more "storm restoration" leads that are being called by five other companies before you even get the notification. You need a dominant local presence that makes you the first choice for residential replacements and high-margin commercial contracts. We don't do "awareness." We do revenue.
We don't just "run ads." We follow a military-grade framework to ensure you are the undisputed leader in your territory.
We map out your local market. Who is buying up all the "roofing contractor near me" real estate? We identify the high-value neighborhoods where your target customers actually live and we look at exactly where your competition is dropping the ball on their follow-up.
We fix your brand authority. If your website looks like a basic template from ten years ago, you are a commodity. We position you as the premium choice in your market so you can stop competing solely on price and start winning on trust and credibility.
We pick the high-leverage channels. We focus on Google Local Services Ads (LSA), hyper-local SEO, and high-intent search campaigns. We ignore the social media fluff and put your budget where the homeowners are actually looking for help.
We deploy fast. We monitor the lead-to-contract ratio with obsessive detail. If a campaign is bringing in "repair" leads when you want "replacements," we pivot. We optimize until your cost per acquisition is a fraction of your average job value.
We don't do shared leads. When someone searches for a roofer, they find you and only you.
We optimize your Google Business Profile until you are permanently parked in the top three of the Map Pack for the most profitable keywords in your area.
We manage your "Google Guaranteed" status to ensure you stay at the very top of the search results and only pay for actual, qualified phone calls.
We automate the process of getting five-star reviews from every happy customer, building a reputation "moat" that your competitors can't touch.
The team at OODA Group has helped drive over $500 million in revenue across the projects we have touched. We are operators, not just "marketing guys." We’ve built, scaled, and exited companies, so we understand that the only metric that matters at the end of the month is your net profit. We don't use agency jargon and we don't hide behind confusing reports.